Create your content marketing plan
When you’re busy delivering your products and services, content marketing slips down the list of business priorities. But the benefits of sharing good quality, helpful content with your clients and ideal prospects far outweigh the efforts. We’re here to help you to create a content marketing plan where your clients’ needs are at the centre of everything you share. And by planning the content you want to share in advance, it becomes easy to create more content more frequently.
Reasons to plan, create and share marketing content:
To answer all the frequently asked questions your clients may have when they’re using your software or services – saving time/money on client service enquiries.
To attract a greater volume of search engine traffic to your website – enabling you to track the sources and impact via Google Analytics.
To overcome objections or concerns about using your products and services – making it clear you understand and solve your clients’ problems.
To provide case studies about how your products, services and processes are used by others – building trust with potential clients.
To reach new audiences on a variety of online platforms, social media and news sites – raising awareness of your brand.
To engage your ideal clients with helpful information – informing their choices of products and services to solve their challenges.
To reassure potential clients of your continuous and unwavering presence, supporting their purchase decision.