Meet the team

We’re a team of sales and marketing professionals, trained to write and create content for our clients who want more business to business conversations and more sales.

Our mission is to encourage honest feedback, help businesses analyse what’s at the heart of their success and realign their energy and values to grow to the next level.

As a collective, we work with reliable partners to support your brand design, website development, search engine optimisation, and lead generation to help you get the best return on your budget for your next campaign. Foremost, we’re honest about what you can expect and what you need to change.

Managing Director
Debra Penrice

Case studies have become my passion because I see how they build trust with prospective clients. They also transform the internal team’s attitude towards the work done for customers, holding a mirror up to show them how good they can be. A positive boost – which everyone needs when work is tough. I love learning about new technologies – and am proud to belong to Bristol’s Women’s Tech Hub and work closely with our software-as-a-service SaaS clients.

Associate Copywriter
Helen Drane

Copywriter by day and dance teacher by night, Helen delivers crisp, clearly written copy that connects people, inspires them, and sells. She loves the challenge of weaving facts, figures and feelings into seamlessly flowing stories to engage your audience. With over 20 years’ agency and freelance copywriting experience, she’s written for global giants, sparkly new start-ups, and hundreds of happy clients in between - in the leisure and entertainment, health, education, non-profit, finance and tech sectors.

Customer Success Associate
Chloe Bayfield

With her knowledge of customer experience, business systems and processes, Chloe brings ease to our clients’ Case Study programmes. She is a proofreader and copywriter, who expanded her digital marketing knowledge from running her own business and working in the insurance, healthcare and non-profit sectors. Her intuitive skills naturally compliment her ability to assess, develop and write effective content.


Associate Brand Designer
Ellie Bowie

Ellie is the creative graphic designer behind Eleanor Bowie Design. She works with businesses to help them refine and design their communications. With a passion for clarity and a love of creativity, Ellie will help you nail your message and add a touch of pizazz to your branding and marketing materials!


Associate Brand Designer
Christine Kavanagh

Bringing a brand to life through the creative process, Christine treats graphic design as an opportunity to communicate our clients' talents and strengths. Before founding TONIC Bristol, her design experience came from in-house design for the technology and leisure industries - and working agency-side in TV and Media. Christine's natural style is to go bold and bright, making her clients stand out with a positive, fresh visual identity. [And we love the designs she's created for the launch of The Case Study Practice!]


Associate Website Designers
Anorak Cat

We specialise in helping small and medium enterprises (SMEs) to get online with beautiful and affordable websites that look amazing viewed on any device. Anorak Cat is a family-run website design, hosting and online support business based near Bristol in Clevedon, North Somerset. We put customer service and satisfaction above everything else, because we care about our customers’ success. We love design and work with businesses to reflect their passion in our creative approach to their website.